DWA’s Beijing office has been appointed as Digital Agency of Record for Eaton China. This will see DWA’s newest regional office running point for Eaton China’s online, demand-generation, channel, SEM, social, anti-counterfeit campaigns, among others.
Michael Ang, DWA’s head of greater China commented on their strong relationship with Eaton which began four years ago in Southeast Asia and ANZ, said: “We are proud to play a part in Eaton’s exciting growth in China and the APAC region. Over the years, DWA has expanded in communications strategy for technology-focused clients and have become the go-to agency for many of the top tech brands in the world. We will leverage our full resources to help Eaton achieve their marketing and business objectives in China this year and beyond.”