n2n communications’ managing director, Vanessa Liell, is set to host a panel of the industry’s bright stars at this year's Mumbrella360, Australia's biggest marketing and media event. Here, they will debate what marketers, PR professionals and media owners need to survive the media revolution.
With creativity the focus for this year’s two-day event, n2n’s session, How to survive the media revolution, will explore the ways in which the industry is adapting styles and skills to meet new demands.
Vanessa will be joined by ‘the father of Australian PR’, Noel Turnbull, the head of the AFL’s content arm, Sam Walch, Richard Carr, general manager of advertising agency JWT and former BRW editor Kate Mills, who is now integrated content editor across Fairfax.
The panel will examine the impact of the “two-speed” newsroom, the idea of brands as publishers, whether it’s the right approach for all marketers, how to reach audiences already overloaded with content options and what capabilities professionals need to develop in the future.
More information on n2n's session and the rest of the event can be found here: www.mumbrella360.com.au